Client : Halibona
Industry : Food
Agency : DALI
Mission: was to create an integrated marketing campaign to promote one of the milk products in the back to school season.
The campaign was based on the idea of creating a character of a boy and another character, which is a small girl, and then creating and designing different scenes, in order to reflect the image of the strong boy and the beautiful girl.
The advertising campaign based on outdoor media “Billboard” and some “BTL” channels. beside that, was also accompanied by a marketing campaign of another type through the production of some promotional gifts “give away” and distributed within some shopping centers “POS” and some schools as well.