Client : Ministry of Health
Industry: Stop Smoking Campaign
Mission: is to come up with an idea to encouraging and pushing all the categories of public to stop smoking in the public places. So the point is to create a massage and to be suitable for the all kind of people, how to talk for Doctors and Taxi drivers by the same speech!
Solution: To design a smart art work using a very simple word, a word every one from any category say it. So the main artwork was a cigarette smoke, filling all the space of the art work to reflect that it’s filling all the open and public places. Set in a the middle of the artwork a very big word in red which means “Throttle us”. I made it big as big of the full size to reflect that the person around the smoker is yelling and shouting, and a lot of small words in the background which mean all the other people feeling very bad as they breath smoke.