About

About Me

This is me, Gazwan 😊. An art director, brand, and graphic designer based in Berlin. I love exploring vibrant and colorful concepts and have a deep passion for urban art and culture. Design is my driving passion. Everything in my life is affected by it, life decisions are based upon it. Understanding how great design works – and showing others the importance of well thought out, beautiful design – is what I get the most joy from.

With more than 20 years of accumulated work experience, during which I worked in the fields of advertising and design at several advertising agencies in Europe, GCC & the Middle East. In addition to a substantial scientific background, which altogether provided me with a very broad experience and many skills in this particular field of business. Hence, my experience is not limited to graphic design, development, and innovation of brands and visual identities, as well as advertising campaigns, but also extends to the development of advertising campaign strategies, media, and marketing plans. With sound business acumen and vision possessing over many years of creative and leadership experience with leading brands.

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My Skills

Key Qualifications

Hands-on Multi-channel Design
Creative Direction & Strategic
“ATL, BTL, TTL” Knowledge
Scalable Design Systems & Guidelines
Cross-Functional Project Collaboration

Branding Strategy Experience
Omnichannel
Brand Consistency
Integrated Campaign Concept Development
Performance Marketing Creative & KPIs
UX/UI Design Principles
In-house & Agency Experience

Creative Team Leadership
Visual Storytelling & Brand Narrative
AI-Enhanced Creative Workflows
Vendor & Agency Management
Digital Asset Creation & Optimization
Brand Experience

Education

Faculty of Fine Arts- Damascus University
Visual Communications “1996-2001”

Training & Certifications

Online Marketing Manager at Indisoft Berlin – 2021.
Fundamentals of Digital Marketing at Google – 2020.
Visual elements of UI design at Coursera – 2020
Strategic Brand Management by Curtin University – 2018.

Adobe Suite (Photoshop, Illustrator, InDesign, Premier Pro, After Effects & Express)95%

AI Design Tools (KlingAI, Runway, VEO, LTX, Weavy, Midjourney, Firefly & HeyGen)75%

Figma45%

Blender20%

Canva55%

Google Wokspace85%