The scope of Social Media becomes crucial as it helps the business to directly engage with their needs and wants.

Before I sit down to create new social media ads, I need to think about the business goals and what my clients/task owner hoping to accomplish. Important to know if I want to drive more viewers to the profile to get more followers? Prompt a click-through on the website? or invite your viewers to shop on Instagram?
I keep in mind that different social platforms serve different audiences — the Instagram audience might have a completely different demographic to the followers on Facebook.
The advantage in the social media advert domain, is the ability to test the performance for any visual, and this is why it is not only important to work closely with the performance marketing people, but also to be aware and have the knowledge of how it works, and how does the online marketing in general means.
This is why, with some simple design and strategy tips, I can create social media ads that represent the brand, capture people’s attention, and drive real results.

Folio

Christmas greeting animation,
based on stop motion style.

The Design Process

  • Step 1. Identifying the main goals

    Should first of all think about the business goals and what is hoping to accomplish. Is it to drive more viewers to your profile to get more followers? Or maybe want to prompt a click-through on the website, or invite the viewers to shop on Instagram?

  • Step 2. Identifying the targeted social media platforms.

    Different social platforms serve different audiences — the Instagram audience might have a completely different demographic to FB’s followers.
    For that reason, I consider each social media platform, along with the campaign goals, to get the ad format, design, and concept right!

  • Step 3. Come up with more than one ideas and sketches

    Presenting these ideas and sketches for the performance marketing manager and discussing which might fit our aim more.

  • Step 4. Produce A/B test versions

    The main advantage to adverts via social media channels is the ability to check and test how the Ads performing. This is why it is important to come up with A/B versions for the chosen idea, in order to be able to know which is better hence go with it.

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