Client: Ministry of Health
Industry: Stop Smoking Campaign
Mission: is to come up with an idea of encouraging and pushing all the categories of the public to stop smoking in public places. So the point is to create a message and to be suitable for all kinds of people, how to talk for Doctors and Taxi drivers by the same speech!
Solution: To design a smart artwork using a very simple word, a word every one from any category says it. So the main artwork was a cloud of cigarette smoke, filling all the space of the artwork to reflect that it’s filling all the open and public places. Set in the middle of the artwork a very big word in red which means “Throttle us”. I made it big as big of the full size to reflect that the person around the smoker is yelling and shouting, and a lot of small words in the background which mean all the other people feeling very bad as they breathe smoke.