Client:  Halibona
Product: Milk substitute powder
Year: 2009
Type: Art direction.


To create an integrated marketing campaign to promote one of the milk products in the back to school season.
The campaign is based on creating two main characters, a boy and a girl, which will appear in different scenes and scenarios, to reflect the feeling of the strong boy and the beautiful girl.
The main used medium was the outdoor billboard as ATL plus some “BTL” channels. It was also accompanied by other marketing channels through producing some promotional gifts as give away, to distribute within some shopping centers “POS” and some schools as well.

An illustration for a kid arm wresting a strong man.
Billboard on a wall.