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The scope of Social Media becomes crucial as it helps the business to directly engage with their needs and wants.
I keep in mind that different social platforms serve different audiences — the Instagram audience might have a completely different demographic to the followers on Facebook.
This is why, with some simple design and strategy tips, I can create social media ads that represent the brand, capture people’s attention, and drive real results.
Folio
The Design Process
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Step 1. Identifying the main goals
Should first of all think about the business goals and what is hoping to accomplish. Is it to drive more viewers to your profile to get more followers? Or maybe want to prompt a click-through on the website, or invite the viewers to shop on Instagram?
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Step 2. Identifying the targeted social media platforms.
Different social platforms serve different audiences — the Instagram audience might have a completely different demographic to FB’s followers.
For that reason, I consider each social media platform, along with the campaign goals, to get the ad format, design, and concept right! -
Step 3. Come up with more than one ideas and sketches
Presenting these ideas and sketches for the performance marketing manager and discussing which might fit our aim more.
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Step 4. Produce A/B test versions
The main advantage to adverts via social media channels is the ability to check and test how the Ads performing. This is why it is important to come up with A/B versions for the chosen idea, in order to be able to know which is better hence go with it.
TikTok Shop Campaign: Converting Chaos into Commerce
Purpose: This campaign was designed to target e-commerce professionals and marketing managers with the goal of generating leads by promoting a detailed guide on successfully selling on TikTok.
Creative Concept: The visual blends the high energy of TikTok with the structured, data-driven needs of a B2B audience. The person jumping in mid-air represents seizing a new market opportunity, while the scattered phones and laptop symbolize the complex, multi-channel reality of commerce. The design communicates that Productsup’s platform can unify this fragmented landscape, turning “commerce anarchy” into a powerful, profitable strategy.
“Elephant in the Room” Campaign: Smarter Feed Management
Purpose: This campaign aims to solve a common, but often unspoken, problem for digital marketers: tiny product data errors that cause huge business problems. The objective is to drive downloads of a guide on smarter product feed management.
Creative Concept: The campaign uses the metaphor of an “elephant in the room” to make a complex data problem relatable. The oversized elephant standing next to a laptop visually represents the “giant delivery” of a small typo, making the abstract concept of a data error tangible and memorable. This bold, slightly humorous approach stands out and directly addresses a pain point, positioning Productsup as the solution that helps professionals avoid costly mistakes.
AI-Powered Feed Management Campaign
Purpose: This set of ads introduces Productsup’s advanced AI capabilities for product feed management. The goal is to position the company as an innovative leader and encourage professionals to download a guide on AI’s role in future-proofing their e-commerce strategies.
Creative Concept: The visuals use clean, modern, robotic figures to symbolize cutting-edge technology and precision. The robots, working together with a laptop and a guide, convey a sense of intelligent efficiency and collaboration between technology and human expertise. The design communicates that Productsup is at the forefront of the industry, offering a seamless, future-proof solution that automates and optimizes complex product data tasks.
DMEXCO Event Promotion Campaign
Purpose: This campaign was created to drive foot traffic and meeting bookings at the annual DMEXCO conference, a major event for the e-commerce industry. The ads needed to be professional, clear, and highly visible to attract attendees.
Creative Concept: The design prioritizes clarity and brand recognition by using a clean, modern aesthetic. The large, three-dimensional DMEXCO logo serves as a strong visual anchor, while a clear call-to-action directs users to the company’s booth. The German text in the second banner specifically targets the local audience, demonstrating a tailored approach to international event marketing. The creative execution is bold and direct, ensuring the message cuts through the noise of a busy trade show.
Sports & Marketplace Campaigns: Thematic Expertise
Purpose: These ads focus on Productsup’s ability to handle data for specific industries and use cases, showcasing its versatility. Each ad promotes a guide or case study tailored to a particular niche, such as sports e-commerce or specific marketplaces.
Creative Concept: The creative strategy is to use powerful, industry-relevant imagery to capture the attention of a specific audience. The rhythmic gymnast, rock climber, and golf clubs represent the varied “channels” and challenges that e-commerce managers face. The visuals are dynamic and aspirational, framing data management not just as a technical task but as a key to achieving peak performance and success in any e-commerce arena. This approach demonstrates that Productsup understands the unique needs of different markets and can provide tailored solutions.
