Client : Abu Dhabi National Oil Company (ADNOC)
Agency: Peaks Cube – Dubai
ADNOC had developed a new version of “ERP” system for their internal usage “they have over than 3500 employee”. They want to promote this new policies and a attitude of working for their employees.
They asked to make some kind of brochures and booklet to distribute it for each employee.
But I believed as a creative director that this solution is not good enough, and it won’t stimulate or motivate the employee specially the old fashion, it is hard to convince them to shift for completely a new generation of working procedure.
I came up with an idea to make an internally advertising camping. The company’s offices in all over their branches all over the UAE will be our media channels.
Concept: The message which I used is “WORK SMART….PLAY HARD”.
Simply, using ERP equal working smart, as a result, definitely you will save more time, this is your own time to spend it as you want and as you like.