Client: Clever Shuttle
Type: Art Direction, Design
CleverShuttle is a daughter company of “Deutsche Bahn”. it is offering ride pooling transport service, through an environmentally-friendly fleet that runs on electricity.
Before start creating the visual identity, I did identify that the style should be modern, edgy, and should reflect the mission of the company.
I derived from the logo itself a visual element that would be the bearer of the identity. The plant’s leaf, which symbolizes ease of movement and mobility, as well as nature & a clean environment.
For a view about the brand guidelines and the corporate colors, Please check the https://gazwan.info/2020/portfolio/lamburghini-cafe