Client: Abu Dhabi National Oil Company (ADNOC)
Agency: Peaks Cube – Dubai
ADNOC had developed a new version of the “ERP” system for their internal usage “they have over 3500 employees”. They want to promote these new policies and an attitude of working for their employees.
They asked to make some kind of brochures and booklets to distribute it for each employee.
But I believed as a creative director that this solution is not good enough, and it won’t stimulate or motivate the employee especially the old fashion, it is hard to convince them to shift for completely a new generation of working procedure.
I came up with an idea to make an internally advertising camping. The company’s offices in all over their branches all over the UAE will be our media channels.
Concept: The message which I used is “WORK SMART….PLAY HARD”.
Simply, using ERP equals working smart, as a result, definitely you will save more time, this is your own time to spend it as you want and as you like.