Videos & Adverts

Videos & Adverts

The objective was to create a compelling YouTube advertisement for ‘Advertising PX,’ a platform empowering brands and retailers to manage their advertising across marketplaces.

My conceptual approach used the ‘fishing man’ metaphor to represent strategic audience engagement. I directed both visual and textual creative development based on this concept.

I oversaw video execution and editing, utilizing AI-generated voice-over and carefully sourced iStock Video footage.

For ‘Advertising PX,’ I established this ‘fishing man’ concept as the foundation, providing clear creative direction aligned with the target audience.

I directed the creation of this awareness video for CleverShuttle’s marketing strike: an exclusive door-to-door Tesla ride campaign.

A videographer handled the filming, and I oversaw all aspects of post-production, including editing and color correction.

For this explainer video for Productsup’s Advertising PX solution, my role was comprehensive, guiding the project from concept to completion.

I began by creating a detailed storyboard to outline the narrative and visual flow. I then collaborated closely with the film studio, where I oversaw all production details for the narrator’s scenes. My focus was on ensuring the tonality, lighting, and atmosphere perfectly aligned with the Productsup brand image and visual identity.

Once the footage received approval from the product teams, I handled the entire post-production process. I personally edited the video and integrated all graphics using Adobe Premiere and Adobe After Effects, ensuring the final product was polished and cohesive.