• CleverShuttle

    CleverShuttle parking place

Details

Client: Clever Shuttle
Date: 2019
Type: Art Direction, Design
Site: www.clevershuttle.de

About

CleverShuttle is a daughter company of “Deutsche Bahn”. it is offering ride pooling transport service, through an environmentally-friendly fleet that runs on electricity.

Mission

Before start creating the visual identity, I did identify that the style should be modern, edgy, and should reflect the mission of the company.
I derived from the logo itself a visual element that would be the bearer of the identity. The plant’s leaf, which symbolizes ease of movement and mobility, as well as nature & a clean environment.

Visuals

CleverShuttle_visual_ID_idea
From the logo. deriving the main visual element that will bearer of the identity. The plant leaf, which symbolizes ease of movement and mobility, as well as nature & a clean environment.
CleverShuttle corporate brochure mockup.
A caption image showing the cover and an inner page for the corporate B2B brochure. More about this project can find it under the printing section of this website.
Flyers and poster design for CleverShuttle.
– The lead designs for the B2C offline channels.
– Different captures for some of the posters and Ads.
CleverShuttle outdoor & billboard adverts.
CleverShuttle fleet design and concept.
CleverShuttle running Tesla among it's fleet.

Brand Guidelines & Colors

For a view about the brand guidelines and the corporate colors, Please check the https://gazwan.info/2020/portfolio/lamburghini-cafe

  • Sprout Green

    #00c763

  • Dark Green

    #1e4b32

  • White

    #ffffff

930
Hours of work
95%
Solo effort.
9
Meetings

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Mhd Gazwan Al Harash

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